INDONESIAN MIGRANT WORKERS’ DOUBLE JOB, DOUBLE RISK: COMMODIFICATION OF LIFE CONTENT

Authors

  • Syfa Amelia Universitas Pembangunan Nasional Veteran Jakarta
  • Elisabeth Adventa Galuh Previta Puri Universitas Gadjah Mada

DOI:

https://doi.org/10.70611/jkmd.v4i01.82

Keywords:

migrant workers, double commodification, welfare, social media, content creator

Abstract

Indonesian migrant workers are currently seeing a new trend: part-time content creators on social media, documenting their lives and making videos or live streams about their lives in a new country. This is a common thing among the diaspora to document their lives in a different country. Indonesian migrant workers who commonly work as unskilled laborers see that the potential of being content creators of social media will give them better welfare and life quality. Using Pierre Bourdieu's theory of capital commodification, we conduct exploratory research to investigate problems with commodification content that is not clearly defined. The first step we take is to do observations of migrant workers content creators, and then we do online research and literature research to strengthen our research on a specific case, which is Zhiee Leely and Mboke Memey on YouTube. The results show that Indonesian migrant workers are unconsciously being commodified in a habitus that leads them to get financial benefits by producing daily content on YouTube. It means they need to do a double job, longer working hours, more risks, without government social security, because only being a migrant worker does not guarantee a better life.

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Published

2026-07-13

How to Cite

Amelia, S., & Galuh Previta Puri, E. A. (2026). INDONESIAN MIGRANT WORKERS’ DOUBLE JOB, DOUBLE RISK: COMMODIFICATION OF LIFE CONTENT . Jurnal Komunikasi & Media Digital, 4(01), 1–16. https://doi.org/10.70611/jkmd.v4i01.82