Jurnal Komunikasi & Media Digital

THE INFLUENCE OF TIKTOK ADS ON GENERATION Z'S INVESTMENT INTEREST IN BIBIT MUTUAL FUND PLATFORM

Fitri Ramadina — 2025-06-30

The 2022 report from the Indonesia Central Securities Depository (KSEI) indicates that although the stock price index declined, the number of capital market investors, particularly from Generation Z, experienced significant growth. This trend is driven by the development of financial technology (fintech), which facilitates easier access to investments for younger generations. One prominent fintech platform is Bibit, which became the most popular mutual fund investment application in Indonesia in 2021. Generation Z, aged 19–25, is highly active on social media, including TikTok, which Bibit utilizes as a primary marketing platform. This study aims to analyze the influence of Bibit’s advertising exposure on TikTok on Generation Z’s investment interest in Banda Aceh. The AIDA (Attention, Interest, Desire, and Action) model is used as the analytical framework. This study employs an explanatory quantitative approach using a survey method, distributing online questionnaires. The research sample consists of 100 respondents selected through accidental sampling based on the Slovin formula. Data analysis is conducted using simple linear regression and t-tests. The results indicate that the t-value is greater than the t-table value (5.404 > 1.660), with a coefficient of determination of 0.230, meaning that Bibit’s advertising exposure on TikTok contributes 23% to investment interest. Thus, it can be concluded that Bibit’s advertising exposure on TikTok has a positive and significant influence on Generation Z’s investment interest in Banda Aceh.

WASTE NOT, WANT NOT: THE ECO-INITIATIVE EMPOWERING NATUNA'S COMMUNITIES THROUGH SUSTAINABLE PRACTICES

Ita Hanika — 2025-06-30

This study explores the initiatives undertaken by the Kehati and Natuna Environmental Community to transform waste into valuable resources. Amidst the growing environmental challenges due to waste accumulation, this community has taken proactive steps to mitigate negative impacts and shift public perception of waste. Employing a qualitative approach, data were gathered through in-depth interviews with the founders of the Kehati Community and participatory observations. Through the diffusion of innovations, the community engaged several district and sub-district parties to implement various innovative programs such as recycling, eco-enzyme production, and transforming waste into eco-bricks and handicrafts. These programs help reduce waste volume and provide economic value to the local community. The study's findings also identify challenges in program development, including limited human resources for marketing recycled products, low youth participation in the community, the public's view that recycled products are sold too expensively, and the need for more intensive education to change public behaviour. The implications of this research highlight the importance of support from the government and related institutions to strengthen and expand waste management programs. Additionally, it underscores the necessity of collaboration between the community, government, and youth to create a more sustainable environment in Natuna.

PERENCANAAN KOMUNIKASI KRISIS UMKM: STUDI KASUS RAIN DISTRICT PADA PLATFORM GOOGLE MAPS

Nasywa Athaya Fakhira — 2025-06-30

Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan sektor vital dalam perekonomian Indonesia, tetapi masih rentan terhadap krisis yang bersumber dari kelemahan internal, terutama dalam manajemen sumber daya manusia (SDM) dan komunikasi organisasi. Penelitian ini bertujuan untuk menganalisis perencanaan komunikasi krisis yang dilakukan oleh UMKM Rain District sebagai respons terhadap ulasan negatif di Google Maps yang dipicu oleh lemahnya sistem rekrutmen dan pelayanan pelanggan. Dengan pendekatan kualitatif dan metode studi kasus, data diperoleh melalui wawancara mendalam serta analisis konten ulasan pelanggan. Hasil penelitian menunjukkan bahwa krisis yang dialami termasuk dalam kategori preventable crisis berdasarkan teori Situational Crisis Communication Theory (SCCT), dan belum ditangani secara sistematis karena ketiadaan tim komunikasi krisis. Meskipun telah dilakukan perbaikan internal seperti pelatihan staf dan pembenahan sistem rekrutmen, respons komunikasi masih bersifat reaktif dan belum terintegrasi secara digital. Penelitian ini merekomendasikan perencanaan komunikasi krisis formal berbasis teknologi, termasuk pembentukan tim khusus, strategi klarifikasi melalui media sosial, serta mekanisme evaluasi berbasis umpan balik daring. Temuan ini diharapkan dapat menjadi kontribusi praktis bagi UMKM dalam membangun sistem komunikasi krisis yang adaptif dan berkelanjutan di era opini publik digital.

DEEPFAKE DAN DISTORSI RUANG PUBLIK DIGITAL: ANALISIS TEORI PUBLIC SPHERE JURGEN HABERMAS

Muhammad Albar Nagara — 2025-06-30

This study analyzes the impact of deepfake technology on the digital public sphere through Jurgen Habermas' public sphere theory. Deepfake, an AI-driven manipulation tool, enables hyper-realistic yet deceptive videos, leading to misinformation, political propaganda, and privacy violations. Social media, particularly YouTube, has become a key platform for the spread of deepfake content, distorting rational discourse and eroding public trust. Using a qualitative, descriptive-analytical approach, this research examines how deepfake disrupts digital communication and challenge the principles of an open public sphere. The findings emphasize the urgent need for digital literacy, regulatory frameworks, and AI-powered detection systems to mitigate its negative impacts. Strengthening awareness and institutional responses is crucial in maintaining a transparent and credible digital public sphere. This study contributes to discussions on media ethics, communication strategies, and policymaking to counteract the risks posed by deepfake technology.

STRATEGI KOMUNIKASI IMAGE RESTORATION MANTAN NARAPIDANA KASUS NARKOBA DI MASYARAKAT KECAMATAN KEMBANGAN

Sandy Saputra — 2025-06-30

This research focuses on communication strategies for the image restoration of former drug convicts within their families and communities. The study employs a constructivist paradigm with a qualitative approach and descriptive method. A phenomenological perspective is applied, integrating data collection techniques such as in-depth interviews, observations, and documentation. Data validation is conducted through triangulation, while data analysis follows the Miles and Huberman technique. The findings reveal that image restoration strategies among former drug convicts are effectively implemented by applying William Benoit's theory of image restoration, which consists of five strategic approaches. The results demonstrate that these strategies contribute significantly to rebuilding public trust within the Kembangan District community. Among these, "Reducing Offensiveness" and "Corrective Action" emerge as the most crucial strategies. Through honesty (Reducing Offensiveness), sincere remorse (Reducing Offensiveness), and concrete change-oriented actions (Corrective Action), former drug convicts can successfully rehabilitate their damaged public image.