Jurnal Komunikasi & Media Digital

INDONESIAN MIGRANT WORKERS’ DOUBLE JOB, DOUBLE RISK: COMMODIFICATION OF LIFE CONTENT

Syfa Amelia — 2026-07-13

Indonesian migrant workers are currently seeing a new trend: part-time content creators on social media, documenting their lives and making videos or live streams about their lives in a new country. This is a common thing among the diaspora to document their lives in a different country. Indonesian migrant workers who commonly work as unskilled laborers see that the potential of being content creators of social media will give them better welfare and life quality. Using Pierre Bourdieu's theory of capital commodification, we conduct exploratory research to investigate problems with commodification content that is not clearly defined. The first step we take is to do observations of migrant workers content creators, and then we do online research and literature research to strengthen our research on a specific case, which is Zhiee Leely and Mboke Memey on YouTube. The results show that Indonesian migrant workers are unconsciously being commodified in a habitus that leads them to get financial benefits by producing daily content on YouTube. It means they need to do a double job, longer working hours, more risks, without government social security, because only being a migrant worker does not guarantee a better life.

RESEPSI KHALAYAK GENERASI Z TERHADAP MAKNA KEHILANGAN DALAM LIRIK LAGU BERTEMA KESEDIHAN “LIHAT KEBUNKU (TAMAN BUNGA)” KARYA AKU JEJE

Muhammad Krisna Rachmatullah — 2026-07-13

This research is about the meaning of loss represented in the lyrics of the song “Lihat Kebunku (Taman Bunga)” by Aku Jeje and how this meaning is interpreted by Generation Z audiences, with the purpose of analyzing the reception of Generation Z audiences toward the meaning of loss in the song lyrics through Stuart Hall’s reception analysis approach. This research is motivated by the increasing consumption of emotionally themed music among Generation Z, which is often used as a medium for reflecting personal experiences of loss in daily life. The method used is a qualitative approach. The analysis is conducted using Roland Barthes’ semiotic theory to identify denotative, connotative, and myth meanings in the song lyrics. In addition, Stuart Hall’s reception analysis is used to understand the audience’s decoding positions. The data were collected through lyric text analysis and interviews with Generation Z informants. The results show that the meaning of loss in the song lyrics is constructed through a series of sign relations that describe emotional attachment, relational change, and the process of accepting separation. The meaning is interpreted as relational loss in individual life experiences. The reception results show variations of interpretation categorized into dominant hegemonic position and negotiated position. These differences are influenced by personal experiences, emotional conditions, and social backgrounds of each informant. This study confirms that meaning in lyrics is not fixed. Meaning is constructed through the interaction between text and audience experience in the decoding process.

PEMAKNAAN GENERASI Z TERHADAP PEMBINGKAIAN PEMBERITAAN OVERTOURISM MEDIA BALIPOST JULI-DESEMBER 2024

Ficka Destriana Putri — 2026-07-13

This study discusses the phenomenon of overtourism in Bali, which has gained public attention due to increased media coverage of its impact on the environment, culture, and local communities. This study aims to determine the position of Generation Z readers' interpretation of the framing of overtourism reporting in the local media, BaliPost, from July to December 2024. BaliPost's reporting is interesting to study because it illustrates how regional media interpret tourism issues in their own region. This study uses a qualitative approach with Robert N. Entman's framing analysis method to examine BaliPost's framing of the overtourism issue, as well as Stuart Hall's reception analysis to understand how Generation Z interprets the news coverage. The results show that BaliPost frames overtourism as a governance issue that must be addressed through strict regulations, protection of local communities, and sustainable spatial management. In audience reception, the tendency is toward a dominant-hegemonic position and a negotiating position, while no meaning is found in the opposition position. This absence is influenced by the dominance of Balinese cultural influences and Hindu beliefs that emphasize social harmony and life balance.

DAMPAK ONLINE CUSTOMER REVIEW DAN LIVE SHOPPING PADA KEPUTUSAN MEMBELI MAHASISWA DI APLIKASI SHOPEE

USWATUN NISA — 2026-07-13

Perkembangan teknologi dan informasi yang sangat pesat mengubah cara berbelanja konsumen setelah munculnya platform e-commerce yang memberikan kemudahan dalam berbelanja. Penelitian ini bertujuan untuk menganalisis pengaruh online customer review dan live shopping terhadap keputusan membeli mahasiswa FISIP USK pada aplikasi Shopee. Penelitian ini menggunakan teori perilaku terencana yang mengasumsikan bahwa manusia yang bersifat rasional akan menggunakan informasi yang ada sebelum memutuskan untuk mewujudkan perilaku tersebut. Sampel penelitian ini sebanyak 243 responden. Hasil penelitian mengungkapkan bahwa terdapat pengaruh variabel online customer review (X1) dan variabel live shopping (X2) terhadap keputusan membeli (Y). Pengaruh ini dibuktikan dengan hasil uji F yang menunjukkan nilai signifikansi X1 dan X2 adalah 0,000 < 0,05 sehingga secara simultan variabel online customer review dan live shopping berpengaruh terhadap keputusan membeli (Y). Hasil uji R Square menunjukkan nilai R Square 0,320 yang berarti variabel bebas mempengaruhi variabel terikat sebesar 32%. Sementara itu, hasil uji T menunjukkan variabel online customer review (X1) memiliki nilai thitung 4,966 > ttabel 2,255 dan variabel live shopping (X2) memiliki nilai thitung 6,063 > ttabel 2,255 sehingga keduanya secara parsial berpengaruh signifikan terhadap keputusan membeli mahasiwa, dimana variabel X1 berpengaruh sebesar 14% dan X2 18%. Dapat disimpulkan bahwa online customer review dan live shopping mempengaruhi keputusan membeli, meskipun pengaruhnya cukup kecil.

INSTAGRAM CLOSE FRIEND SEBAGAI SARANA SELF DISCLOSURE MAHASISWA KOMUNIKASI DAN PENYIARAN ISLAM

Lita Arista — 2026-07-13

Penelitian ini membahas penggunaan fitur close friends pada Instagram sebagai sarana self-disclosure mahasiswa Jurusan Komunikasi dan Penyiaran Islam angkatan 2021 Universitas Islam Negri Kiai Ageng Muhammad Besari Ponorogo. Generasi ini mengalami fase awal perkuliahan pada masa pandemi, sehingga interaksi digital sangat memengaruhi pola komunikasi mereka. Fitur close friends dipilih karena menawarkan ruang privat yang dianggap aman bagi pengguna untuk mengekspresikan diri. Penelitian ini bertujuan mengetahui bentuk self-disclosure mahasiswa pada fitur tersebut serta menganalisis dinamika keterbukaan diri melalui teori Johari Window. Penelitian menggunakan pendekatan kualitatif deskriptif, data diperoleh melalui wawancara, observasi, dan dokumentasi unggahan close friends. Analisis data menggunakan model Miles dan Huberman. Hasil penelitian menunjukkan bahwa Instagram close friends menjadi ruang aman bagi mahasiswa untuk berbagi pengalaman pribadi, keluh kesah akademik, ekspresi emosional, serta proses refleksi diri. Mereka merasa lebih bebas mengekspresikan diri karena audiens yang dipilih secara selektif berdasarkan kepercayaan dan kedekatan emosional. Berdasarkan teori Johari Window, self-disclosure mahasiswa terbagi dalam empat area yaitu open area, hidden area, blind area, dan unknown area. Temuan menunjukkan bahwa fitur close friends memfasilitasi perluasan open area sekaligus membantu mahasiswa memahami diri melalui respons sosial.