Jurnal Komunikasi & Media Digital

THE STRATEGY OF TRANS TV'S INSERT PROGRAM IN BUILDING A POSITIVE IMAGE

Widya Tamara Sitohang, Wahyudi Marhaen Pratopo — Wed, 31 Dec 2025 00:00:00 +0000

This study explains the strategy of adding the lifestyle segment to build a positive image of Trans TV’s Insert Program. Drawing on program production strategies, this study emphasizes the importance of initial research, proper implementation, and continuous evaluation in content planning and production. This research used a descriptive qualitative method by obtaining data through interviews, observations, and document study. The results of this study reveal the planning within the production team to understand audience preferences and the latest trends, which then translates into relevant and interesting content, especially in the lifestyle segment. Effective planning of the production and the diversity of content, such as make-up, fashion, and culinary, maintains the high quality and attractiveness of Trans TV’s Insert Program in building its positive image. Continuous evaluation ensures that every piece of content is always improved and adjusted to viewers' expectations. The results of this study provide important insights into television planning and production strategies, as well as practical contributions to the development of television programs in the future.

POLITICAL CAMPAIGN STRATEGY OF TRI RISMAHARINI – ZAHRUL AZHAR IN THE 2024 EAST JAVA GUBERNATORIAL ELECTION

Akbar Faizul Haq, Mohammad Ichlas El Qudsi — Wed, 31 Dec 2025 00:00:00 +0000

This research aims to analyze the campaign strategy of Tri Rismaharini and Zahrul Azhar in the 2024 East Java gubernatorial election that targets the teacher community in Surabaya. Using a qualitative case study approach, data were collected through in-depth interviews, document studies, and literature review. The research used cybernetics theory and the campaign model as a research framework. The findings reveal that the Risma–Zahrul campaign strategy combined traditional and digital media, strengthened emotional engagement through social activities, and created two-way communication that enhanced public participation. The study also highlights the active role of teachers as key intermediaries in spreading political messages and building public trust. Based on the findings, it recommends several efforts to strengthen local democracy, including a more intensive dialogue between candidates, the election committee, and educational communities, as well as a school-based political education program and community-driven campaign model.

ANALISIS STRATEGI KOMUNIKASI PEMASARAN DIGITAL DALAM MEMPROMOSIKAN BRAND “THE LIGHT OF ACEH” DI INSTAGRAM @ACEHTOURSIMTRAVEL

Muhammad Reza Maulana, Novi Susilawati — Wed, 31 Dec 2025 00:00:00 +0000

The digital marketing communication strategy implemented by the Aceh Tourism Travel Team played an important role in promoting the brand “The Light of Aceh” on the @acehtourismtravel Instagram account. This research adopted the social media marketing concept by Gunelius. The purpose of this study was to explore the digital marketing strategy used to promote the brand “The Light of Aceh” on the @acehtourismtravel Instagram account. This research is a qualitative descriptive study, utilizing semi-structured interviews with two informants, observations on the Instagram account, and documentation of observation results. The research revealed the application of Gunelius's social media marketing concept in promoting the brand “The Light of Aceh.” The content creation strategies involved a partnership between the Aceh Culture and Tourism Office and experts within the Aceh Tourism Travel Team to create content, analyze Instagram algorithms, publish Islamic-themed content every Friday, and include the brand logo in the final content. Content sharing strategies involved adjusting distribution timing, using hashtags in the caption of the content, utilizing the Instagram Advertising feature, leveraging other social media platforms, and collaborating with public figures. Connecting strategies involved optimizing features such as Instagram collaboration posts, Instagram direct messages, and Instagram story reposts. Community-building strategies involved maintaining relationships with existing communities through the participation of Aceh Tourism Travel Team members in community activities, engaging the local community in content creation, and using call-to-action sentences in captions to engage the audience of the @acehtourismtravel Instagram account.

EFEKTIVITAS AKUN INSTAGRAM @jktinfo SEBAGAI MEDIA INFORMASI LALU LINTAS BAGI MASYARAKAT JAKARTA

Benedictus Dennis Bernard, Mutiara Pupa Aliya — Wed, 31 Dec 2025 00:00:00 +0000

Information regarding traffic conditions is considered to be important nowadays, especially in populous areas like Greater Jakarta, where traffic jams often happen. Therefore, people rely on digital technology to obtain fast and immediate information. One of which was @jktinfo on Instagram. This research aimed to analyse the effectiveness of @jktinfo in distributing information about Jakarta’s traffic. This research utilised cognitive response models consisting of three dimensions: message content, source, and execution. This research used a quantitative approach with a survey method on 100 respondents between the ages of eighteen and thirty years old who had access to @jktinfo's content on Jakarta’s traffic. The research instrument was a questionnaire, which was analysed to disclose the effectiveness of @jktinfo in distributing information about Jakarta’s traffic. The research found that 51,75% of respondents really agreed that the content of the messages was clear and could be understood, 46% agree that the source is credible, whilst 61,80% of respondents really agreed that the use of carousel and caption feature were utilised well. The message execution dimension was the one that stood out. This showed that visual power, message interconnectedness, and the writing style played an important role in fulfilling the needs of traffic information.

KETERBACAAN ARTIKEL KESEHATAN VIRUS MONKEYPOX DI WEBSITE KEMENKES RI PERIODE 2022-2023

Ficka Destriana Putri, Kayla Cahya Kinasih — Wed, 31 Dec 2025 00:00:00 +0000

This study aims to measure the readability level of health articles on the Monkeypox virus published on the official website of the Indonesian Ministry of Health (www.kemkes.go.id) during the 2022–2023 period. A descriptive quantitative approach was applied using readability techniques. The unit of analysis included three selected educational articles. Primary data were collected through the Flesch Reading Ease (FRE) formula to analyze text structure and a Cloze Procedure test involving 30 early adults (ages 20–31) who completed missing words in the text. The results show that all three articles were categorized as “very difficult” based on FRE scores (–4.07; –38.29; –23.86), while Cloze Procedure scores indicated high reader comprehension (429–456), falling into the “easy to understand” category. These findings highlight a discrepancy between technical linguistic complexity and readers' ability to interpret messages, supported by textual redundancy. This study recommends that the Ministry simplify sentence structure, add glossaries for medical terms, and consider appropriate readability formulas for the Indonesian language context. Future research is encouraged to explore alternative methods and include broader demographic groups.