ANALISIS PENTAD DRAMATISME KONTEN YOUTUBE AHMAD DHANI TENTANG HAK CIPTA DALAM KONFLIK DENGAN ONCE MEKEL
Keywords:
Persuasion, Mediation, Pentad Dramatism Copyright, Conflict Ahmad Dhani, Once MekelAbstract
This research examines the use of the YouTube account "Ahmad Dhani in the News" as a means of rhetorical communication in the conflict regarding copyright between Ahmad Dhani and Once Mekel. This research mainly analyzes how Ahmad Dhani uses social media to convey persuasive messages, summons, and mediate about the conflict. Apart from that, this research also applies pentad drama studies to understand how drama elements such as actors, action, and setting are used in Dhani's video content to strengthen the narrative and arguments conveyed. The research results show that Dhani strategically utilizes rhetorical techniques to shape public opinion and clarify his position in the conflict, while the dramatic structure in his podcast strengthens the dramatic impression and his role in the narrative. These findings are expected to provide insight into the dynamics of digital communication in copyright conflicts as well as the dramatic strategies used in social media.
References
Aulia Razan, I., & Ayodya, B. (2022). Analisis Pentad terhadap Dramatisme Emosional Menteri Sosial Republik Indonesia Tri Rismaharini. Universitas 17 Agustus 1945 .
Burke, K. (1969). A Grammar of Motives. University of California Press.
Idris, I. K., Revolusi, P., Wahyuti, T., Yusuf, K., Annas, F. B., Utami, A. B., Wahyutama, Soefijanto, T. A., Widjanarko, P., & Sudarmanti, R. (n.d.). Bunga Rampai Komunikasi di Media Baru (I. K. Idris, Ed.). Rajawali Buana Pusaka.
Jamil, M. (1996). A Rhetorical Criticism and Analysis of President Ronald Reagan’s Inaugural Address: Applying the Burkeian Dramatistic Pentad Approach . Eastern Illinois University.
Novitasari, L., & Prabowo, A. (2015). Pentad Analisis pada Film Legend of Guardians. Ilmu Komunikasi Fisip UPN “Veteran” Yogyakarta.
Putri, M. R. (2017). Dari Ketrurunan Keraton Mataram Hingga Calon Presiden. Universitas Paramadina.
Rahman, A. (2017). Retorika Ahok Tentang Islam (Analisis Teks dengan Pendekatan Retorika Burkean). Universitas Paramadina.
Septianto, R. D. (2017). Studi Dramatisme : Analisis Pentad Kenneth Burke Pada Motif Pembuatan Video Blog “Erix Soekamti” Di Youtube” . Universitas Brawijaya.
Soefijanto, T. A., Kertamuda, F., Nindyati, A. D., Wiadi, I., Maharani, A., Handrix, C. H., Haris, H., & Mayasari, I. (2021). Metode Penelitian Ilmiah Pendekatan Teori Dan Praktik.
